This article outlines some great guidelines for social media strategy and posting, one of which was “Use The Art of Storytelling”. They suggest that, if you are trying to run some kind of campaign, it has to incorporate some type of narrative.
I tried to consider this for my video game project as I was releasing more and more footage and images revealing ever more of the game. Therefore I had to prioritise and organise the content to form this storyline without revealing the most dramatic or integral aspects of the video game itself.
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